Dr David Zendle is director of our Smart Data Donation Service and leads the Digital Observatory at the University of York.

David is a data scientist whose work deals with the impact of technology on society. He is the author of several key references on this topic, including the world’s most highly cited paper on the policy-critical topic of loot boxes.

His work includes building evidence-based policy into digital behaviour and potential harm across video games, social media, and gambling. His most recent work has focused on the collecting and leveraging large-scale datasets of digital behaviour to address questions regarding such harms.

David is a member of the statutory body which advises the UK Gambling Commission regarding harm reduction (The Advisory Board for Safer Gambling).

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