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Smart Data Research UK

Let’s do good
things with data

We’re the UK’s national programme for smart data research. Our mission is to unlock the power of data to improve lives.

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Smart Data Research UK

What is smart data?

Smart data is made whenever we engage with the digital world. When we buy something, ‘like’ something, or get directions.

If used for scientific research, smart data can change our world. It can help us to understand important social challenges, from disease prevention to climate change.  

Latest news and funding

All news and funding articles ordered by publication date

Jobs

Senior Data Policy Manager role

Smart Data Research UK is recruiting for a new Senior Data Policy Manager (Legal and Responsible Research). Apply now!

News

Watch again: Fellowships webinar

Another chance to see the Smart Data Research UK team discussing the Fellowships opportunity.

Event

Webinar: Platform data Ofcom report

Researchers – join our Social Platforms Data Access Taskforce for a webinar on Ofcom's recent report.

News

Our new SDR UK Fellowships open

The launch of the SDR UK Fellowships, supporting smart data research to help solve real-world challenges.

What we do

Working with data partners

Smart Data Research UK brings together companies and researchers to unlock the power of smart data for research. 

Supporting the research community

We provide researchers with safe access to help address broader social, economic and environmental challenges.

Involving the public in our work

Smart Data Research UK prioritises public involvement, transparency, ethics and responsibility.

Case studies

Shopping data and cancer research

Shopping data and cancer research

Category: Health and wellbeing

Health researchers from Imperial College London, UCL and the University of Birmingham examine loyalty card data.

Pop goes data: the economics of Eurovision

Category: Productivity and prosperity

How University of Liverpool researchers used Mastercard data to assess the economic impact of a major music event.

Mapping the modern economy

Category: Productivity and prosperity

A team from the University of Bristol, supported by SDR UK, is developing new tools to track modern businesses.

Research themes

Productivity and prosperity

Smart data can help us understand what drives growth and innovation. It helps us plan infrastructure for different communities across the UK and tackle inequalities. The advent of smart data sources provides a unique opportunity to study the factors that influence productivity and prosperity. These sources include professional social networks, transaction records and remote sensing.

Health and wellbeing research theme

Health and wellbeing

Smart data can provide insights to improve population health and tackle inequalities. It can help us understand the drivers of the mental health crisis, and how we might live longer, healthier lives. Data sources might include financial transactions, loyalty cards, social media and wearable devices. Using the data, we can better understand the links between health, wellbeing, behaviours, circumstances and places.

Digital society research theme

Digital society

Smart data can provide insights about online safety, misinformation, the digital divide and the future of work. The digital society research theme encompasses studying data from social media, search queries and online activity is vital for understanding the challenges and opportunities of advancing technology. 

Sustainability - illustration of female scientist in front of wind turbine

Sustainability

Smart data can help tackle issues such as decarbonisation, green growth and the transition to a sustainable future. Data generated through our use of devices and the data gathered by sensors have huge potential to support research related to environmental sustainability, one of our four research themes.

We have a powerful opportunity to understand society

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