Jonathan Reynolds is Academic Director of the Oxford Institute of Retail Management, Associate Professor in Retail Marketing and Deputy Dean at Saïd Business School. He is also Deputy Director of our Geographic Data Service. Jonathan’s teaching and research focus primarily on the retail sector. He is particularly recognised for his scholarship and expertise in the areas of electronic commerce and omni-channel retailing, innovation and entrepreneurship in retailing, retail productivity and skills, and the role of place in marketing and retailing.

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