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Impact case studies

Case studies

We bring together case studies and other examples of smart data research in action. Stories of researchers analysing data from companies for social and economic good.

Latest Case Studies ordered by publication date

Shopping data and cancer research

Shopping data and cancer research

Category: Health and wellbeing

Health researchers from Imperial College London, UCL and the University of Birmingham examine loyalty card data.

Pop goes data: the economics of Eurovision

Category: Productivity and prosperity

How University of Liverpool researchers used Mastercard data to assess the economic impact of a major music event.

Mapping the modern economy

Category: Productivity and prosperity

A team from the University of Bristol, supported by SDR UK, is developing new tools to track modern businesses.

Beyond the census with smart data

Category: Digital society

An SDR UK accelerator project at the University of Liverpool is developing a new approach to studying human mobility data.

Why activity data is good for cities

Category: Sustainability

A study from UBDC at the University of Glasgow uses Strava data to reveal new insights for policymakers.

Banking data: new insights on society

Category: Productivity and prosperity

Research from Smart Data Foundry using NatWest data pinpoints financial vulnerability for those in their 50s and 60s.

Smart use of supermarket customer data

Smart use of supermarket data

Category: Health and wellbeing

Smart data research on food shopping from the Consumer Data Research Centre benefits health and well-being.

Zoopla data shapes housing policy

Category: Productivity and prosperity

How analysis of Zoopla data by the Urban Big Data Centre informs research on the social impact of housing.

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